The word "design" is often regarded as synonymous with "aesthetic value", but design is so much bigger than that.
Design is the language of a conversation that happens when a person interacts with a device. Its outward appearance tells you its purpose. The way it feels when you pick it up describes its build quality. The way it functions demonstrates its intelligence.
No matter how beautiful a product may be on the outside, if it doesn't live up to the user's expectations, then the lines of communication break down. That's bad design.
If design is the language of interaction, then technology is the breath that gives it a voice. Technology comprises not just the components and materials used, but also the processes and expertise employed in bringing them together.
We build the world's best consumer electronics by adhering to our core values: